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04 September 2008

Northwest Opens Up For National Launch Of The Cultural Olympiad

The Cultural Olympiad of the London 2012 Olympic and Paralympic Games will launch on the weekend of Friday 26th to Sunday 28th September with hundreds of events taking place across the country, including the Northwest.  Plans for the Cultural Olympiad, launched today by London 2012 include:

• Four years of cultural celebration, excellence and participation
• Inspire mark awarded to a Northwest project.
• Major national projects

Inspired by the founder of the modern Olympic movement, Pierre de Coubertin’s idea of a marriage of sport and the arts, the Cultural Olympiad is designed to celebrate Olympic and Paralympic values in the cultural field. Over £40 million has already been earmarked for cultural activities across the United Kingdom that will create a welcome to the world for the 2012 Games. It will highlight the country’s regional diversity by using both culture and sport to create works and events that will bring people and places together, encourage audiences to take part, involve and inspire young people, and create a lasting legacy.

The launch weekend is themed ‘Open Weekend’ with cultural organisations across the country kicking off the celebrations for the Cultural Olympiad with many institutions and organisations offering the public the chance to see or take part in something which is happening as a special event, or that would normally take place behind the scenes.

The weekend is designed to fulfil the commitment that the London 2012 Games will involve and inspire everyone in the UK and across the world. The programme also includes projects which have been awarded the Inspire mark, recognising the quality and diversity of the work of large and small organisations around the country which would otherwise not be able to take part.  This will be a first for any Olympic organising committee, leading the way for other host cities after London to adopt this more national and inclusive approach.

Over 30 Northwest ‘Open Weekend’ events are taking place throughout the region including a signature programme of four outdoor events.

For further details of the Open Weekend in the Northwest please see the full press release at: http://www.london2012.com/news/media-releases/index.php

Investing in England's Northwest (link opens in a new window)